The main objective was to test the game idea, gather essential metrics, and then make an informed 'go' or 'no-go' decision. This is where ITGroup adds value, not only in technical realization but also in the ideation process and business intelligence.

We adopted a high-velocity agile development approach with 1-week sprints, which facilitated regular communication with the customer. To maintain a convenient communication level, we grouped and discussed important questions every 3-5 days, avoiding overwhelming the customer with low-level details. Furthermore, we conducted regular demos to showcase our progress, ensuring transparency and alignment.

Our dedicated and talented team played a crucial role in the project's success. It consisted of the following members:

Senior Unity Developer
Responsible for developing the core functionalities of the game, ensuring smooth gameplay and an excellent user experience..

Unity Integrator
Tasked with integrating various game elements, including graphics, audio, and user interface components, to create a cohesive and immersive gaming experience.

Artist Assistant
‍Supported the artistic aspects of the project, assisting with asset creation, visual design, and ensuring aesthetic coherence throughout the game.

QA Engineer
‍Ensured rigorous testing of the game, identifying and addressing any bugs, glitches, or performance issues to deliver a high-quality product.

Team Lead
Provided technical guidance and leadership to the team, ensured effective communication with the customer, managed project timelines, and oversaw the successful execution of the project.

Our team successfully developed a fully functional version of the game, integrating the customer's requirements and vision. We also implemented comprehensive analytics and metrics to provide valuable insights for the go/no-go decision.

The dedication and commitment of the ITGroup team became evident when we decided to integrate the game with the FacebookSDK, even though it was not initially included in the scope. This integration allowed for enhanced data collection and analysis, providing the customer with additional metrics to support their decision-making process.

The results of the project were highly successful. Based on the application's quality level, seamless integration, and the comprehensive analytics provided, the customer made the decision to proceed with phase 2 of the game development.

The customer expressed satisfaction with the outcomes and acknowledged the value of the data collected during the first phase. Furthermore, they recognized the positive collaboration experience and chose to continue the partnership by entrusting the next development phase to our company. This outcome underscores the trust and confidence they have in our talented team and our ability to consistently deliver exceptional results.

‍The collaboration between our team and the customer led to the successful testing of the game idea and the establishment of a fruitful partnership.

The positive results, including the decision to expand and extend the game validated the effectiveness of our approach, the expertise of our team, and the value we bring.

The exceptional collaborative experience and perfect alignment of approaches between ITGroup and the customer have resulted in an even broader positive impact. Impressed by our successful partnership and the fulfillment of their expectations, the customer has chosen to transition into a long-term strategic partnership, entrusting several more projects to ITGroup for ongoing collaboration.